EDITORIAL /
Our View: Rebranding Enterprise Greece
CEO, Enterprise Greece
New look, new beginnings. The Greek government is rolling out for the first time a comprehensive, five-year master plan to support and expand Greece’s economic and commercial standing abroad.
The National Strategic Extroversion Plan 2026-2030 is born of a belief that Greece’s quality exports and its attractiveness as a place to do business are an integral part of the country’s diplomacy. It provides a master plan and an all-of-government roadmap for making Greece a competitive force on international markets.
Enterprise Greece will play an enhanced role in that. And with our new role, we are proudly unveiling the new Enterprise Greece logo! More than a new visual identity, it represents the evolution of our mission and our growing role in promoting Greece’s economic potential around the world.
The new logo reflects an organization that is continuously evolving, bringing together investment attraction, export promotion, and economic diplomacy under a unified vision. Our ambition is clear: to be more visible internationally, more accessible to businesses, more trusted by investors, and more impactful for the country.
Greece needs a modern outward-looking agency that communicates with clarity, operates with consistency, and delivers measurable results. Our image is changing because our role is expanding.