EDITORIAL /
Our View: Promoting Trade
CEO, Enterprise Greece
Amidst an increasingly uncertain world environment, trade matters more than ever. We at Enterprise Greece are at the forefront of promoting cross-border commerce for the prosperity of all.
A new study for Trade Promotion Europe – the pan-European association of trade promotion agencies – proves once again that promoting trade really is good for business. The study shows that for every euro spent on trade promotion, there is a €172 rise in export revenue and a €396 increase in GDP growth. And, just as importantly, the benefits are sustained over time and well into the future.
Here in Europe, intra-European Union trade accounts for roughly 70% of the EU’s total trade. So, amid a changing international environment, strengthening cross-border commerce within Europe is vital.
As the current president of TPE, Enterprise Greece is working with our European partners to ensure our collective prosperity.