Our View: Invest in Greece

Greece remains a top investment destination and will remain so in the years ahead. Foreign investors are positive on Greece because of its business-friendly environment, range of investment opportunities and growth prospects. In fact, since the start of the year, foreign investors have been flocking to Greek financial assets while Europe’s leading equity trading platform, Euronext, has offered €399 million for the Athens Stock Exchange.

Strong Investment Appetite Confirmed in Latest EY Survey

According to the latest EY Attractiveness Survey released this month, investor interest in Greece remains robust. One in two respondents (48%) indicated that their company plans to develop or expand its operations in Greece within the next year. While slightly below the record-high 51% reported last year, this figure stands out amid a broader decline in investment intentions across Europe (59%, down from 72% in 2024).

Planned investments are primarily focused on support services such as call centers, shared services centers, and data centers (50%), followed by sales and marketing (48%) and research and development (37%). Among those intending to invest in Greece, access to talent (39%) is cited as the most important factor driving their decision.

Greece’s Positive Image Endures, with Growing Optimism for the Future

The perception of Greece as an investment destination remains consistently positive. Three in five participants (60%, compared to 62% last year) reported that their opinion of Greece improved over the past year as a suitable location for expanding or establishing business operations. Notably, among companies without an existing investment footprint in the country, the share of those with a favorable view increased from 39% to 41%.

Looking ahead, 63% of respondents (down from 69% last year) believe that Greece’s investment attractiveness will further improve over the next three years. This projection compares favorably to the European average (61%) and other peer economies.

What’s particularly striking, is that the positive view on Greece comes amid a broad chill in the investment climate across Europe as businesses pull back due to global policy uncertainty. With 35 greenfield FDI projects in 2024, Greece achieved its fourth best performance in 25 years — defying the broader FDI decline across Europe.

The message is clear: Greece is transforming into a dynamic, tech-driven, and resilient investment hub — with significant opportunities ahead.