Greek wineries poised for growth amid rising profile, new business investment

A two decade-long revival in Greek wine making is taking Greek wineries to a new level, with the industry continuing to gather international accolades, gain foreign acceptance and welcome new investment.

Despite challenging export markets last year, Greek wines continue to see above-trend growth in volumes and value, according to KEOSOE, the national winemakers’ cooperative. Last year also saw the consolidation of several Greek wine labels by the Hellenic Wineries group – a newly created wine production and marketing company controlled by the Greek-Swedish Sterner Stenhus company and that includes the participation of Greek basketball star Giannis Antetokounmpo.

Meanwhile, international recognition continues to grow. A recent Financial Times article declares that: “Greece has conquered white wine. Now it’s making exceptional rosé.” And, as wine critic David Williams writes in The Observer: “I find it very hard, these days, not to get carried away by the romance of Greek wine,” noting “Greek wine’s remarkable 21st-century renaissance.”

In March, Greek vintners showed a strong presence at Germany’s Prowein 2026 exhibition in Düsseldorf – the world’s largest wine and spirits trade fair – as well as at a specially-organized Wines of Greece tasting in London in April.

At Prowein 2026, Greece was represented by 69 wineries and distilleries – including 44 at the Enterprise Greece organized national pavilion. The fair drew more than 3,400 exhibitors from 63 countries and 31,000 trade visitors from 105 countries. The Wines of Greece event included 35 Greek producers and drew more than 270 industry professionals, including major retailers and distributors, wine journalists, leading sommeliers and Masters of Wine.